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As preparation for this exam, Salesforce recommends a combination of hands-on experience within the platform, training course completion, and self-study of the areas listed in the Exam Outline section of this exam guide.
To continue developing your Salesforce skillset, visit Trailhead Academy to enroll in expert-led courses.
The courses recommended for this exam include:
Essentials of Pardot Lightning App for Digital Marketers (PDX101)
Besides, Salesforce recommends self-study by reviewing online Documentation, White Papers, and User Guides. Search for the topics listed in the Exam Outline section of this guide and study the information related to those topics. Documentation can be accessed through the Pardot Knowledge Base here. White Papers and topical blog posts can be accessed here.
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Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Using Prospect Audits - Relationship between visitors and prospects |
| Topic 2: Email Marketing | 20% | - Email sending and delivery options - Email vs email templates - Email reporting and metrics |
| Topic 3: Administration | 11% | - Pardot and Salesforce integration - Create, edit and map fields - Pardot Recycle Bin functionality |
| Topic 4: Pardot Forms, Form Handlers and Landing Pages | 20% | - Landing pages creation and metrics - Capabilities and use cases of forms - Form handlers configuration |
| Topic 5: Engagement Studio | 17% | - Building and updating engagement programs - Program reporting and actions - Engagement program components |
| Topic 6: Lead Management | 24% | - List types and management - Automation rules and segmentation rules - Custom redirects - Lead scoring and grading - Completion actions and page actions |
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