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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
B) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
C) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
D) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

2. LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A) The administrator does not have folder permissions to the Engagement Program.
B) The administrator has not published the Email Template from a draft.
C) The administrator has not selected a sender for the Email Template.
D) The administrator does not have folder permissions to the email template folder.

3. LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A) Automatically remove prospects from the program when an email reply trigger is met.
B) A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
C) Set the Engagement Studio program to repeat every 10 days.
D) Increase the wait time on the Email send action steps.

4. What would an Administrator set up to have a document automatically download after a successful form completion?

A) Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
B) Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
C) Include a link to the content in the Thank You Content of the form.
D) Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

5. LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A) Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
B) Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
C) Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

Solutions: