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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Orchestration | 25% | - Datorama vs Google Analytics capabilities - Customer journey best practices - Reporting and analytics tools |
| Topic 2: Ad Studio | 10% | - Paid media alignment - Audience targeting and integration |
| Topic 3: Mobile (SMS/Push) | 13% | - WhatsApp integration - MobileConnect, MobilePush, GroupConnect features - Mobile Studio configuration |
| Topic 4: Triggers | 7% | - SOAP and REST API capabilities - Triggered sends and automation |
| Topic 5: Social Studio | 12% | - Functionality and configuration - Social customer service strategies |
| Topic 6: Interaction Studio | 8% | - Real-time personalization - Best practices for customer interaction |
| Topic 7: Einstein for Marketing Cloud | 23% | - Configuration and implementation - Einstein capabilities and features - Personalization and optimization |
| Topic 8: Distributed Marketing | 2% | - Features and sending options |
Salesforce specifies the following prerequisites for the Salesforce Marketing Cloud Advanced Cross Channel: Recommended: experience with Marketing Cloud, cross-channel campaigns, and core studio tools.
Confirm the authoritative details on the official certification page before you register.
As of the latest information, the passing score for the Marketing-Cloud-Advanced-Cross-Channel exam is 65% and the fee is $200 USD. Salesforce sets both, so verify the current figures on the official site before scheduling.
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The Salesforce Marketing Cloud Advanced Cross Channel blueprint centers on these principal domains:
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According to the latest exam information, the Marketing-Cloud-Advanced-Cross-Channel exam includes 60-70 questions and lasts 90 minutes minutes. Practicing under the same limit builds the pacing confidence you will want on the day.
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In which place can the facebook ad campaign be viewed when created in ad studio?
Correct Answer: C 🗳️
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
Correct Answer: C 🗳️
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What user permission is required to configure SSO in social studio.
Correct Answer: C 🗳️
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In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
Correct Answer: D 🗳️
What three reasons explain why an SMS message may fail to reach a mobile device?
Correct Answer: A,C,E 🗳️
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