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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which component should be used to show customer engagement across different marketing channels?
Response:

A) Flow Visualization
B) Data View Manager
C) Segment Overlap Report
D) Engagement Tracker

2. Which Adobe CJA features support in-depth data analysis?
(Select two.)
Response:

A) Campaign Execution Logs
B) Data View Filter Editor
C) Calculated Metrics Builder
D) Profile Merge Policy Manager

3. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Map the correct campaign events to the revenue metric.
B) Apply a fallback metric for revenue tracking.
C) Enable cross-channel campaign tracking.
D) Recreate the calculated metric using campaign event types.

4. What is the primary benefit of organizing projects in logical folders in Adobe CJA?
Response:

A) Enhances customer data segmentation
B) Reduces data storage costs
C) Increases campaign execution speed
D) Improves report sharing efficiency

5. Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:

A) Monitor Conversion Rates
B) Review Campaign Metrics
C) Check Identity Resolution Logs
D) Enable Real-Time Data Sync

Solutions: