Google adwords-display : Google Display Exam Practice Test

  • Exam Code: adwords-display
  • Exam Name: Google Display Exam Practice Test
  • Updated: Sep 14, 2026
  • Q & A: 221 Questions and Answers

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Google adwords-display Exam Syllabus Topics:

SectionObjectives
Topic 1: Ad Formats and Creative Optimization- Responsive display ads
  • 1. Asset creation and combinations
    • 2. Best practices for creatives
      Topic 2: Display Advertising Fundamentals- Understanding Google Display Ads ecosystem
      • 1. Campaign objectives and use cases
        • 2. How Google Display Network works
          Topic 3: Bidding and Budgeting- Smart bidding strategies
          • 1. Maximize conversions
            • 2. Target CPA and ROAS
              Topic 4: Campaign Setup and Targeting- Audience targeting strategies
              • 1. Custom segments and remarketing
                • 2. Affinity and in-market audiences
                  - Contextual targeting
                  • 1. Keywords and topics targeting
                    • 2. Placements and exclusions
                      Topic 5: Measurement and Performance Optimization- Conversion tracking and attribution
                      • 1. Performance analysis
                        • 2. Google Ads conversion setup
                          - Optimization techniques
                          • 1. A/B testing
                            • 2. Audience refinement

                              Google Display Exam Practice Test Sample Questions:

                              Question #1

                              Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?

                              • A. Jan must use the Conversion Optimizer.
                              • B. Jan must be a preferred Google vendor.
                              • C. Jan must set her CPC maximum bids to a minimum of 25 cents.
                              • D. Jan must also use Google Checkout.
                              Reveal Solution  Discussion  0

                              Correct Answer: A  🗳️

                              Question #2

                              You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

                              • A. Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.
                              • B. Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
                              • C. Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.
                              • D. Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.
                              Reveal Solution  Discussion  0

                              Correct Answer: A  🗳️

                              Question #3

                              Henry has created a text ad for YouTube. YouTube text ads will rotate every 20 seconds unless the user clicks the ad or scrolls through the ads with the video. What happens if the user clicks the ad?

                              • A. The Web browser will take the user to the advertiser's Website.
                              • B. A new window will open with the advertiser's Website.
                              • C. The video the user is watching will stop and the advertiser's video will start.
                              • D. The video the user is watching will pause and the video screen will fill with the expanded text ad until the user clicks the play button for the video again.
                              Reveal Solution  Discussion  0

                              Correct Answer: B  🗳️

                              Question #4

                              You are a consultant to John, who owns an online dog food company. You've recommended that John include his Google AdWords to some very specific placement types. In fact, you've told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?

                              • A. Game
                              • B. Commerce
                              • C. Video
                              • D. Audio
                              Reveal Solution  Discussion  0

                              Correct Answer: B  🗳️

                              Question #5

                              Who is most concerned with ensuring their message reaches their target audience, while
                              maintaining control of where their brand appears?

                              • A. Display advertiser
                              • B. Brand advertiser
                              • C. Campaign advertiser
                              • D. Direct response advertiser
                              Reveal Solution  Discussion  0

                              Correct Answer: B  🗳️

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