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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Policies | 13% | - Define engagement policies - Create engagement strategies |
| Topic 2: AI and Arbitration | 8% | - Business rule prioritization - Action arbitration logic - AI-based prioritization |
| Topic 3: Decision Strategies | 25% | - Simulate and test strategies - Implement eligibility rules - Design and build decision strategies - Use predictive models |
| Topic 4: Contact Policy and Volume Constraints | 13% | - Tracking periods for policies - Prevent action overexposure - Outbound volume limiting |
| Topic 5: Next-Best-Action Concepts | 8% | - Define starting population - One-to-one customer engagement - Always-on outbound fundamentals - Contact center value optimization |
| Topic 6: Actions and Treatments | 15% | - Define and manage customer actions - Outbound action configuration - Web offer presentation |
| Topic 7: Channels | 10% | - Real-time containers - Third-party integration - Email offer delivery |
1. DRAG DROP
A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.
Put the steps in the correct order to implement this task.
2. HOTSPOT
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
3. DRAG DROP
U+ Bank has decided to use the Pega Customer Decision Hub to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.
4. U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
A) The score calculation is independent of the strategy and no change is required.
B) Remap the scorecard property in the decision strategy for the change to take effect.
C) A new proposition filter needs to be configured in the strategy to filter on customer income.
D) Add a new Group By component for the mortgage limit calculation.
5. MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?
A) Ensure that the propensity is enabled in Arbitration tab.
B) Create a prioritization decision strategy at the Group-level.
C) Create an adaptive model rule at the Issue-level.
D) Enable an action value in the prioritization formula.
Solutions:
| Question # 1 Answer: Only visible for members | Question # 2 Answer: Only visible for members | Question # 3 Answer: Only visible for members | Question # 4 Answer: C | Question # 5 Answer: D |
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