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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The sing of a mature product development process within an organization is the ability of the orgnization to:

A) Develop its own best practices from the various models and experiences
B) Use iterative and risk-limiting steps to facilitate effective and efficient new product development
C) Continously fill the pipeline with new products
D) Include and integrate stakeholders and senior management throughout the development process

2. The purpose of the Scoping Stage is a quick, preliminary investigation of the project and involves mostly desk (or secondary) research.

A) False
B) True

3. The set of propoerties of the work enviroment, perceived directly or indirectly by employess to have a major effect on employee behavior, is termed:

A) Culture
B) Organisational structure
C) Enviroment
D) Climate

4. Which of the following is an item that separates the winners from the losers in new product development?

A) A senior management role in which they micro-manage the process
B) A strong market orientation: market driven, customer focused
C) Reactive jumping to new product project execution without wasting time on pre-development homework
D) Frugal resource investment, at the expense of speed and quality of execution

5. Which of the following statements is the best regarding the use of market testing during new product launch?

A) Market testing must always be used to test the combined package of the product and the marketing plan to determine the level of success
B) Test marketing the product is the most powerful and successful approach to market testing
C) Market testing is not necessary when product use testing was successful, capital investment is low, and the organization understands the business
D) Pseudo sale market testing is a valuable tool because it provides complete and very accurate information on whether a customer will purchase a new product

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