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| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Explain what a Grade measures and how grading is managed - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of page actions - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
Question 1
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
A. The first campaign of the last contact associated with the opportunity
B. The last campaign of the first contact associated to the opportunity.
C. The last campaign of the last contact associated with the opportunity
D. The first campaign of the first contact associated with the opportunity
Question 2
What is Lead Qualification? (select two)
A. The process of determining when a prospect is ready for follow up from your sales team.
B. The process of determining when a prospect is ready for follow up from your marketing team.
C. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
Question 3
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
A. False
B. True
Question 4
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
A. Leads
B. Contacts
Question 5
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
A. Activities and Audits
B. Profile and Audits
C. Lifecycle and Profile
D. Activities and Lifecycle
Solutions:
| Question 1 Answer: D | Question 2 Answer: A,B | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: C |
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