Saving as much time as possible

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. What are the 4 steps to create dynamic content?

A) Build Rules
B) Plan
C) Test Send
D) Execute
E) Create
F) Preview

2. Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

A) Email Comparison Report
B) Email Send Report
C) Compare Email Sends on the Tracking page
D) Include Measures within a Filter

3. A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

A) Change the URL Expiration in Email Administration
B) Resend the email with the correct link
C) Change the link in Job Links under Tracking
D) Update the link using AMPscript

4. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A) Emails can be formatted for desktop and mobile without extra coding.
B) HTML developers are needed to build templates, but not emails.
C) Templates provide the ability to create email messages using content blocks.
D) One template can only be used for one email, maintaining brand standards.

5. Which strategy will improve email deliverability? (Choose 3)

A) Purge old or inactive email addresses
B) Ensure the spam complaint rate is between 1% and 3%
C) Encourage subscribers to add the company's sending domain to their address books
D) Authenticate email to distinguish it from spammers
E) Purchase lists from companies that guarantee users have opted in

Solutions: