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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A) Broaden segmentation criteria to reach more diverse audiences.
B) Increase the frequency of email sending to boost engagement.
C) Scale back sending for specific ISPs until the issue subsides.

2. Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A) Use nested tags to create hierarchies.
B) Leverage Einstein for content tagging.
C) Make the Customer Key more descriptive.

3. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Einstein Engagement Scoring
B) Path Optimizer
C) Google Analytics Audience

4. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Send both email and SMS to ensure subscribers get NTO's messages.
B) Ensure preferred channel is available in subscriber data.
C) Create one Entry Source for each messaging channel.

5. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

A) In Send Management, add the word TACO to the Auto-Suppression Rules.
B) In the Subject/Preheader Validation section of Email Studio, add the word TACO.
C) In Send Classifications, delete TACO from the available classification options.

Solutions: