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| Section | Weight | Objectives |
|---|---|---|
| Data Mapping and Modeling | 5% | - Data structure and relationships - Source of truth configuration - Dimensions and measures |
| Calculated Fields and Functions | 5% | - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP - Custom calculations |
| Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Data Harmonization | 3% | - Standardization methods - Pros and cons of harmonization approaches - Cross-source alignment |
| Reporting and Analytics | 12% | - Attribution models - Report creation and scheduling - Insight generation and interpretation |
| Datasets and Data Views | 10% | - View configuration and sharing - Filtering and segmentation - Dataset creation and management |
| Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Data Permissions and Governance | 5% | - User access and roles - Data update controls - Parent-child data setups |
| Data Quality and Cleansing | 7% | - Duplicate management - Error handling and correction - Validation rules |
| General Functionalities | 13% | - Navigation and interface - Core platform capabilities - Basic concepts and terminology |
| Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Data Integration and Ingestion | 12% | - Data streams and connectors - Refresh schedules and data flow - API and file-based import |
| Dashboards and Visualization | 15% | - Chart types and usage - KPI and metric display - Dashboard design and layout |
1. Your client is interested in ingested the below file to a new generic data stream type:
The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?
A) A separate entity key
B) An attribute of 'Meeting Code'
C) A custom metric and set aggregation to SUM
D) A custom metric and set aggregation to AUTO
2. A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.
In addition to the previous details, the client provides the following data sample:

Logic specification:
If a value is not present in the Validation List, return "Not Valid"
If a value is not present in the Classification File, return "Unclassified".
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?
A)
B)
C)
D) 
3. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
A) 8
B) 3
C) Depends on the Data Updates Permissions
D) 4
4. A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?
A) It should be checked in Data Stream C
B) It should not be checked in any of the three Data Streams.
C) It should be checked in Data Stream B
D) It should be checked in Data Stream A
5. A client Ingested the following We into Marketing Cloud Intelligence:
The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:
Which two options will yield a false result:
A) Option 2
B) Option 5
C) Option 3
D) Option 4
E) Option 1
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: B,E |
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