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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
B) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
C) Develop a campaign to drive traffic to the retail section based on high-support section visits.
D) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.

2. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A) Apply Data Privacy Rules
B) Assign Temporary Report Access
C) Create Custom Data Views
D) Use Report Export Templates

3. Your team is sharing monthly campaign performance reports with external partners, but some partners report missing files. After investigating, you discover that access permissions were not set correctly. What should you do next?
Response:

A) Reassign report distribution tasks to the marketing team.
B) Use fallback metrics for incomplete reports.
C) Update access permissions to include all intended recipients.
D) Increase the report delivery frequency.

4. What is a valid filter container combination when you are applying a filter in a Customer Journey Analytics Workspace fallout analysis?
Response:

A) Filters cannot be used in fallout visualizations.
B) A filter used as a checkpoint in fallout uses a container that is a lower level than the overall context of the fallout visualization.
C) A filter used as a checkpoint in fallout uses a container that is a higher level than the overall context of the fallout visualization.
D) A filter used as a checkpoint in fallout uses a container that is the same level as the overall context of the fallout visualization.

5. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Enable calculated metrics in the report.
B) Change the export format to a compatible file type like CSV or Excel.
C) Recreate the report with new data filters.
D) Increase report delivery frequency to daily.

Solutions: