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Facebook Certified Community Manager Sample Questions:

1. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Survey community members for their most frequently asked questions about content themes.
B) Research popular content themes that may be relevant to the community.
C) Ask community members to share their most memorable community posts.
D) Review data for insights into high-performing content in the community.

2. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Share viral videos to spark discussion
B) Create a highly engaging text-based question of the day series
C) Frequently encourage members to describe their best football tricks
D) Post visuals that are aligned with the corporate identity

3. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
B) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
C) Research all existing podcasts in the industry and find content that has not been produced previously
D) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.

4. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create targeted posts and ensure the content and tone are inclusive
B) Tag influencers to share the content and campaign hashtag
C) Change content strategy to target male followers during launch
D) Create a social media account for the new product

5. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Review existing channel performance and replicate strategy
B) Define partnership criteria with key food and beverage influencers
C) Determine launch goals and milestones to achieve
D) Decide on the target audience and which platforms to use to reach them

Solutions: